Reading to children: the best part of the day or a chore?
adminrf18 2025-05-16T12:12:40+00:00A big welcome to our guest blogger Alison David, Consumer Insight Director at HarperCollins Children’s Books and Farshore. In this blog Alison talks about the decline in reading to children and highlights the magic that happens when parents and carers do read to children… Everyone knows it’s important to read to children, but somehow in recent years it has been slipping back, so that now fewer than half (41%) of pre-schoolers are read to every day (down from 64% in 2012). It’s the same pattern with 5-7s: just over a third are read to daily, down [...]